Employee Turnover: How Safety Culture Can Improve Retention

Summary

Employee turnover quietly drains an organization’s strength. You may not notice it every day, but it chips away at morale, productivity, and the bottom line. Replacing workers, onboarding new hires, and filling operational gaps takes time and money. In high-risk industries where occupational health and safety (OH&S) play a central role, turnover carries an even heavier cost. Every time an experienced worker leaves, you lose skill, situational awareness, and the instinctive understanding of workplace hazards that only time can build. The result? Higher risk and lower stability.

The truth is, high turnover is not just an HR problem. It’s a safety problem. Strong safety culture directly influences employee loyalty, engagement, and performance—and companies that understand this connection position themselves ahead of the competition.

Why Turnover Hurts Safety and Performance

When employees leave, the losses run deeper than payroll numbers. You lose the people who know your systems inside and out—the workers who understand your hazards, your controls, and the safe way to get the job done. Every departure leaves a knowledge gap that increases risk. The Campbell Institute’s research found that voluntary turnover has measurable implications for safety outcomes: higher injury rates, more operational disruptions, and weaker hazard control. (https://www.thecampbellinstitute.org/wp-content/uploads/2025/01/Research-Outlook_Campbell-Institute_Employee-Turnover_CE.pdf)

Beyond safety, high turnover drives costs in recruitment, training, and downtime. BrightHR estimates that replacing a single employee can cost up to twice their annual salary when lost productivity is included. And there’s a reputational impact: when candidates see constant churn, they assume something’s wrong.

From a safety standpoint, the danger compounds. New hires are statistically more likely to be injured on the job because they’re unfamiliar with processes and hazards. When turnover spikes, the ratio of inexperienced to experienced workers shifts, and incident rates follow. In short—turnover and safety performance are tightly linked.

The Power of Safety Culture in Keeping People

Safety culture is more than slogans on posters. It’s how people actually behave, talk, and think about safety every day. It’s how leaders demonstrate care, how supervisors enforce standards, and how workers trust management to have their backs. When people see that safety is more than lip service, they stay.

Studies prove the connection. The Society for Human Resource Management (SHRM) found that employees who perceive their workplace as safe, supportive, and respectful are dramatically more likely to remain with their employer. (https://www.shrm.org/executive-network/insights/shrm-report-workplace-culture-fosters-employee-retention) Research from “Under the Hard Hat” shows that companies with strong safety cultures see 24% to 59% lower turnover than those with weak or reactive safety environments. (https://underthehardhat.org/why-safety-culture-should-be-a-priority-for-worker-retention/)

When safety is genuine, trust grows. And when trust grows, retention follows. People don’t leave workplaces where they feel valued, safe, and heard.

How a Strong Safety Culture Keeps Employees

A thriving safety culture drives retention and recruitment in several practical ways. When workers feel physically and psychologically safe, they’re more loyal. When they see leadership actively engaging in safety, they’re more committed. And when they know they can speak up without fear, they’re more invested.

Safety culture builds retention through:

  • Visible care and concern: Workers stay where they feel management genuinely prioritizes their wellbeing.
  • Voice and engagement: Empowering employees to report hazards, raise ideas, and see real responses fosters belonging.
  • Consistency: When procedures are fair, predictable, and enforced, employees feel stable and respected.
  • Opportunity: Safety programs often include training, mentorship, and growth pathways—key retention drivers.
  • Reputation: A company known for safety becomes a magnet for top talent. Candidates see it as a sign of quality, professionalism, and long-term security.

Safety culture also fosters psychological safety—the ability to speak up about risks without fear of blame. Teams that operate under psychological safety are stronger, more creative, and less likely to hide problems. Those are the conditions that keep people around for the long term.

Turning Culture Into Strategy

Retention doesn’t happen by accident. It’s built through structure, consistency, and communication. The first step is to evaluate your existing safety culture. Conduct a survey or assessment that asks employees how they perceive leadership commitment, hazard reporting, and follow-up. If your workforce believes management doesn’t act on concerns, you have a cultural issue—not just a compliance one.

Once you have data, start closing the gaps. Build leadership visibility into your daily operations—safety walkarounds, toolbox talks, and open-door communication go further than slogans. Make it easy for workers to report hazards. Recognize people who speak up. Reward teams that achieve safety milestones. And integrate safety culture into your recruitment messaging. Talk about it in job postings. Highlight it in interviews. Let candidates see that your commitment to safety isn’t for show—it’s who you are.

Why This Matters for Recruitment

The modern workforce is more discerning than ever. Job seekers evaluate employers not only by pay and benefits but by how they treat their people. A visible, credible safety culture signals stability and care—two of the most powerful magnets for talent. If your company demonstrates real commitment to employee wellbeing, word spreads fast. Workers want to join companies that value them, and they stay longer when they feel protected and respected.

How Calgary Safety Consultants Can Help

At Calgary Safety Consultants (https://calgarysafetyconsultants.ca), we help organizations build and sustain safety cultures that reduce turnover, improve engagement, and attract quality talent. We don’t offer theory—we help you make safety part of your business DNA.

We provide:

  • Comprehensive safety culture assessments that uncover the strengths and blind spots in your organization.
  • Leadership engagement programs that teach supervisors how to lead visibly and authentically through safety.
  • Practical tools for employee feedback and hazard reporting that foster voice, accountability, and improvement.
  • Training modules that weave safety culture into onboarding and professional development.
  • Retention-focused safety strategies that integrate HR and OH&S goals to reduce churn and improve morale.
    When safety becomes an everyday habit—not a compliance checkbox—your people notice. And when they notice, they stay.

My Take

As an OH&S consultant, I’ve seen organizations treat safety and retention as separate worlds—and that’s a costly mistake. Safety culture is the connective tissue between operations, HR, and leadership. When it’s strong, it stabilizes everything else. Companies that make safety personal—not procedural—are the ones people want to work for. In Alberta’s competitive labour market, safety culture is more than a compliance tool; it’s a recruitment advantage.

The companies that will thrive over the next decade are those that make safety culture a brand, not a burden. When you invest in your people’s safety and wellbeing, you’re investing in their loyalty, performance, and pride. That’s how you turn retention from a challenge into a strength. And furthermore, these are the clients I enjoy working with the best.

Final Word

Employee turnover isn’t inevitable—it’s a reflection of culture. A strong safety culture builds trust, engagement, and stability. It reduces risk, attracts better talent, and saves money by keeping experienced workers where they belong. More importantly, it sends a message that your company values its people.

If your organization is ready to shift from reaction to retention, Calgary Safety Consultants can help. We specialize in aligning safety, culture, and people strategy so you can build a workforce that stays, grows, and thrives. Visit https://calgarysafetyconsultants.ca to learn how we can help you turn safety culture into your strongest recruitment and retention tool.

Connect with us here and let us help you improve your OH&S practices. 

References

  1. “Why safety culture should be a priority for worker retention.” Under the Hard Hat, October 7 2024. https://underthehardhat.org/why-safety-culture-should-be-a-priority-for-worker-retention/
  2. “Employee Satisfaction: Importance & Tips.” SafetyCulture, February 24 2024. https://safetyculture.com/topics/employee-satisfaction
  3. “The Evolving Relationship Between EHS and Voluntary Employee Turnover.” Campbell Institute. https://www.thecampbellinstitute.org/wp-content/uploads/2025/01/Research-Outlook_Campbell-Institute_Employee-Turnover_CE.pdf
  4. “Workplace Culture Fosters Employee Retention Worldwide.” SHRM, December 12 2024. https://www.shrm.org/executive-network/insights/shrm-report-workplace-culture-fosters-employee-retention
  5. “Staying Safe: How Safety Affects Employee Retention.” Lisam, November 30 2021. https://www.lisam.com/news/staying-safe-how-safety-affects-employee-retention/
  6. “Positive Culture – The Key to Employee Recruitment & Retention.” Respect Group Inc., July 6 2022. https://www.respectgroupinc.com/respect-hub/positive-culture-the-key-to-employee-recruitment-retention/

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FAQs on Employee Turnover: How Safety Culture Can Improve Retention

It helps reduce workplace incidents, builds employee trust, and ensures leadership actively promotes safety beyond just compliance. It also supports legal due diligence under provincial OH&S laws.

A strong safety culture increases trust and engagement, reduces workplace incidents, and improves job satisfaction. Employees who feel safe and valued are more likely to stay, decreasing turnover rates.

Candidates are drawn to companies with a reputation for prioritizing worker health and safety. A positive safety culture shows commitment to employee well-being, helping attract top talent in competitive labour markets.

Conduct safety culture assessments, involve leadership in safety activities, encourage open hazard reporting, integrate safety in onboarding, and recognize employees who contribute to safe work practices.

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